Media Advertising - Women in the Media :: Exploratory Essays Research Papers

Women in the Media The Psychological Power of the Media to Trap Women in A Role. The power of advertising to change, shape and mold the publics intuitive feeling has had a major impact on the lives of women. Women are the main target for many advertisements and are used in many forms of advertising. The media has historically used propaganda to place who women are and what they should be. The time period following WWII maybe one of the greatest examples of how completely media can control the ideas of the society on a specific collection of people. During WWII women were encouraged to go out to factories and work to support the war effort. This gave women a sense of need and belonging that many had been left out of before they had the fortune to persue any type of career in an acceptable manner. With the men away at war, women were encouraged to find work outside the home due to a lack of factory workers who could produce war goods. Once the war ended, however, thi s propaganda not only stopped- it abruptly changed. Once the men were back in the states there was an surplus of workers. Men came back form war to find that there were no jobs or that their wives were occupying them. With production plummeting after war time highs there were few jobs to fling the men returning home. This started a media blitz on women. Women were encouraged to return to the home and take care of their families. Womens magazines were overflowing with ideas on how to make a double-dyed(a) wife and mother. It was obvious that if you werent happy making your family your job, there was something wrong with you as a woman. The problem was that women were unhappy President Kennedy commissioned a report on the he status of the American Woman due to the magnitude of this problem (Schneir 38-47). The report basically said that women were unhappy with the idea that they were fundamentally only answerable for being wives, mothers and homemakers they had noth ing they could associate as their own accomplishments. Another study came out in 1963 it was called The Feminine Mystique by Betty Friedan.